Background

TACD is seeking an external service provider to redesign its visual identity in order to modernize and strengthen the clarity, consistency, and professional quality of its communications across print and digital channels. The assignment should result in a coherent and adaptable identity system that reflects TACD’s mission, values, and target audiences. The supplier will be expected to develop a fresh visual identity and provide practical tools for its implementation.

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Objective of the assignment

The overall objective is to design and deliver a complete visual identity package for TACD, including a new logo, a brand/style guide, guidance for imagery, and a sample illustration.

The assignment should produce a system that is easy to use by TACD staff and external partners, and that can be applied consistently across publications, presentations, web pages, social media, and other communications materials.

The visual identity should be designed to work effectively for both European and American audiences, ensuring that it is culturally appropriate, clear, and adaptable across these contexts.