TACD has written to the U.S. Federal Trade Commission and the Irish Data Protection Commissioner to urge them to take action and halt a recently announced change in Facebook’s business practices.
Facebook announced in June 2014 that it plans to increase the amount of data that it collects from users. The company is planning to collect more information about the web browsing activities of Internet users for the purposes of targeted advertising.
Facebook already installs cookies and pixel tags on users’ computers to track browsing activity on Facebook.com and Facebook apps, however the proposed change would meant that those cookies and pixel tags will also track users’ browsing activity on any website that includes a few lines of Facebook code.
TACD is calling on regulators to require Facebook to suspend this change in policy and determine whether it complies with current U.S. and EU law.